Mo Dao Zu Shi, also known as 'The Untamed', is a popular Chinese novel and its spin-off series. A pop-up store typically sells themed merchandise related to the novel or series, such as clothing, accessories, and collectibles. These items often feature characters, settings, or elements from the story.

A pop-up store in a tourism area is a temporary retail establishment set up in a public or commercial space to attract tourists. These stores often offer unique products, souvenirs, or experiences, and are designed to enhance the visitor experience. They can vary in size, from small kiosks to larger shops, and are typically staffed by temporary workers. Pop-up stores in tourism areas are a strategy to boost local economy and increase tourism revenue.

A cute pop-up shop is a temporary retail store that is designed to attract customers with its unique and appealing appearance. These shops often feature whimsical themes and decorations, and they are typically located in high-traffic areas. They can be used for marketing campaigns, product launches, or as a temporary store for limited-time sales. Pop-up shops can create a sense of excitement and urgency among customers, leading to increased sales and brand awareness.