An exhibition business model case typically refers to a real-world example of how an exhibition or trade show operates, including the revenue streams, cost structures, target audience, and value proposition. These cases can provide insights into successful strategies for organizing and monetizing events.

Commercial exhibition design refers to the process of creating an effective and visually appealing space for displaying products, services, or brand information at trade shows or exhibitions. It involves spatial planning, graphic design, and the use of multimedia elements to engage visitors and convey the intended message. Key considerations include booth layout, signage, lighting, and interactive exhibits.