平面设计色彩搭配

Quick answer：

Color matching in graphic design refers to the process of selecting and combining colors to create a visually appealing and cohesive design. It involves understanding color theory, such as color harmony, contrast, and saturation, to create an effective visual communication. This process includes choosing the right colors for different design elements, such as backgrounds, text, and images, to ensure the message is clear and the design is aesthetically pleasing.