平面设计 poster color matching

Quick answer：

In graphic design, color matching for posters is crucial. It involves selecting a color scheme that is visually appealing and conveys the intended message. Key aspects include understanding color theory, which includes primary, secondary, and complementary colors. The color wheel helps in selecting harmonious colors. Additionally, color psychology plays a role in influencing emotions and reactions. A well-matched color scheme enhances readability, brand identity, and overall aesthetic appeal.