When recommending a background color for an app, it's important to consider the target audience, the overall theme of the app, and usability factors. For example, dark backgrounds can be soothing for the eyes and reduce screen glare, making them popular for night use or applications with a lot of text. Light backgrounds, on the other hand, can enhance readability and are often used for apps focused on visual elements. It's also crucial to ensure good contrast with the text and other interface elements for readability and accessibility.