mall pop-up store

Quick answer：

A mall pop-up store refers to a temporary retail space set up within a shopping mall for a short period of time. These stores often showcase new products, limited-time offers, or exclusive items. They are a popular strategy for brands to increase brand visibility, test market demand, or launch new products without the commitment of a long-term lease. Pop-up stores can range from small kiosks to large spaces and are typically designed to attract foot traffic and create a sense of urgency to purchase.