brand pop-up store

Quick answer：

A brand pop-up store is a temporary retail location set up by a brand to promote a new product, limited edition item, or to create a buzz in the market. These stores are often used for marketing campaigns, to test new markets, or to engage customers in a more immersive shopping experience. They are typically characterized by their unique and often eye-catching design, which reflects the brand's identity and the theme of the event.