Website color palette color matching

Quick answer：

A website color palette is a set of colors used to create a cohesive and visually appealing design. Color matching refers to the process of selecting and combining colors in a way that complements each other and enhances the user experience. This involves understanding color theory, such as complementary and contrasting colors, and the psychological impact of different hues. A well-thought-out color palette can improve readability, brand recognition, and overall aesthetic appeal.