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Quick answer：The most popular color of the year is typically determined by color forecasting institutions such as Pantone, PPG Industries, or Color Marketing Group. These organizations release a 'Color of the Year' to reflect current cultural, social, and design trends. For instance, Pantone's Color of the Year for 2023 is 'Viva Magenta 18,' which is described as a 'vibrant, energetic red that represents a new embrace of individuality.' The choice often reflects the need for optimism, balance, or change in society.
