The significance of mooncake packaging design

Quick answer：

Mooncake packaging design holds great significance in Chinese culture. It not only serves as a container for the mooncake itself but also as a representation of the brand, symbolizing the cultural and artistic values. A well-designed packaging can enhance the perceived value of the product, making it more appealing to consumers. It also plays a role in the preservation of mooncake freshness, as well as in the transmission of traditional Chinese aesthetics.