The color value of gold is represented in various color models. In the RGB color model, gold is typically approximated as #D4AF37. In the CMYK color model, gold is represented by a combination of process colors (Cyan, Magenta, Yellow, and Black) and is often designated as 'Gold 100' in the Pantone Matching System. Gold also has specific hexadecimal color codes in web design, such as #FFD700 for a more traditional gold color.