The color matching of pharmaceutical packaging boxes

Quick answer：

The color matching of pharmaceutical packaging boxes is a crucial aspect of packaging design. It aims to enhance product visibility, convey brand identity, and ensure product safety. Colors are chosen based on the target audience, product type, and brand image. For example, cool colors like blue and green are often used for health products to evoke a sense of calmness and cleanliness, while warm colors like red and orange can be used for energy drinks to stimulate appetite. Additionally, color matching must comply with regulatory standards to ensure the packaging is visually appealing and safe for consumers.