The analysis of mooncake packaging design

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Mooncake packaging design is a crucial aspect of the traditional Chinese Mid-Autumn Festival celebration. It involves artistic and cultural elements, reflecting the cultural significance and regional characteristics of mooncakes. Key aspects include the selection of materials, graphic design, and the integration of cultural motifs. Mooncake packaging often showcases intricate patterns, festive colors, and traditional Chinese symbols, while also emphasizing the brand identity and product quality.