The Positive and Negative Associations of Color

Quick answer：

The concept of positive and negative associations of color refers to the psychological and cultural meanings that colors convey. Different colors can evoke various feelings or connotations, which are often influenced by cultural backgrounds, personal experiences, and social contexts. For example, in Western culture, red is often associated with passion and danger, while blue is often linked to calm and reliability. In contrast, in some Eastern cultures, red is a symbol of good fortune and happiness. Understanding these associations is crucial in design, marketing, and various other fields where color is used to convey messages or evoke specific emotions.