The Bund Source pop-up store

Quick answer：

The Bund Source pop-up store refers to a temporary retail store set up at the Bund Source area in Shanghai, China. It is a common marketing strategy used by brands to promote their products or services in a specific location. The Bund, as a famous landmark in Shanghai, attracts numerous tourists and locals, making it an ideal spot for pop-up stores. These temporary shops usually offer unique products or experiences that are not available in permanent stores, creating a buzz and attracting attention.