Sullivan Mooncake packaging design refers to the artistic and functional design of the packaging for mooncakes produced by Sullivan, a Chinese brand. Mooncakes are traditional Chinese pastries, typically eaten during the Mid-Autumn Festival. The design often incorporates elements such as Chinese calligraphy, traditional patterns, and cultural motifs to reflect the festival's heritage. It aims to not only protect the mooncake but also to serve as a decorative item, enhancing the gifting experience.