When choosing gradient colors for posters, it's important to consider colors that are visually appealing, legible, and convey the intended message or theme. Popular gradient color palettes often include a mix of contrasting colors, complementary shades, or monochromatic tones with subtle variations. For instance, a vibrant blue to purple gradient can be eye-catching, while a soft green to blue gradient can evoke a sense of calm. It's also crucial to balance the brightness and saturation of the colors to ensure they work well together and are not too harsh on the eyes.