Pop poster design color matching

Quick answer：

Color matching in pop poster design is crucial for creating an eye-catching and memorable visual impact. Key principles include using bright and contrasting colors to stand out, harmonizing colors within the color wheel, and considering the target audience's preferences. Popular techniques include the use of complementary colors, split-complementary schemes, and monochromatic palettes. Additionally, cultural and psychological aspects of color should be taken into account to evoke the desired emotions and reactions.