Pop-up store of a popular online influencer shop

Quick answer：

Pop-up stores, also known as flash stores, are temporary retail spaces that sell limited-edition products or offer exclusive deals. They are often used by popular online influencers or social media celebrities to promote their brands or collaborate with other businesses. These stores are typically set up in high-traffic areas to attract a large number of customers and create a sense of urgency to shop. The concept of pop-up stores has gained popularity in recent years due to the increasing importance of online marketing and social media influence.