Packaging Design Color Taboos

Quick answer：

Color taboos in packaging design refer to the use of colors that may negatively impact the perception or reception of the product by consumers. These taboos can vary by culture and context. For example, certain colors may be associated with negative emotions or meanings in different cultures. In Western packaging, black can be associated with luxury, but in some Eastern cultures, it may symbolize mourning. It's important for designers to consider the target audience and cultural nuances when selecting colors for packaging.