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On the packaging design of mooncakes

Quick answer:

Mooncake packaging design is a crucial aspect of the traditional Chinese Mid-Autumn Festival. It involves aesthetic, cultural, and functional considerations. The design aims to convey the festival's spirit, showcase the mooncake's ingredients, and ensure its safety during transportation. Key aspects include the choice of materials, graphics, and branding. Research in this field often explores the balance between tradition and modernity, sustainability, and consumer perception.

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