New Chinese-style Confectionery Packaging Design

Quick answer：

New Chinese-style confectionery packaging design refers to the design of packaging for traditional Chinese desserts with a modern twist. It involves blending traditional Chinese artistic elements with contemporary graphic design. This style aims to preserve cultural heritage while appealing to a modern audience, often incorporating symbols like Chinese calligraphy, lanterns, or traditional patterns. The design is crucial for marketing and branding, as it can influence consumer perception and purchase decisions.