A lipstick DIY pop-up shop is a temporary store that offers customers the opportunity to create their own customized lipsticks. These shops often feature a variety of lipstick bases, colors, and add-ins such as shimmer or scent. Customers can mix and match these ingredients to create a unique shade and formula. Pop-up shops are trendy retail events that create a sense of excitement and exclusivity. They can be found in shopping centers, festivals, or as part of marketing campaigns for beauty products.