Japanese New Year rice cake packaging design

Quick answer：

Japanese New Year rice cake packaging design often reflects traditional motifs and colors, such as red and gold, which symbolize prosperity and happiness. It typically showcases intricate patterns and traditional symbols, like pine, bamboo, plum blossoms, and cranes, to bring good luck and longevity. The design aims to blend modern aesthetics with traditional Japanese culture, creating visually appealing and culturally significant packaging.