The term 'infernal beverage packaging design' refers to the creative and artistic approach taken to design the packaging for drinks that are intended to evoke a sense of intrigue, excitement, or perhaps a slightly ominous atmosphere. This can include the use of vivid colors, bold typography, and/or striking imagery that stands out on store shelves. Packaging design is crucial in the beverage industry as it not only protects the product but also attracts consumers and contributes to brand identity.