Graduation Thesis: Mooncake Packaging Design

Quick answer：

Mooncake packaging design is a field that combines art, culture, and marketing. It involves creating aesthetically pleasing and functional packaging for mooncakes, a traditional Chinese dessert typically consumed during the Mid-Autumn Festival. Designers often incorporate elements of Chinese culture, such as calligraphy, traditional patterns, and seasonal motifs. The packaging not only serves as a container but also as a marketing tool to attract customers.