Fashion pop-up store in a mall

Quick answer：

A fashion pop-up store is a temporary retail space set up within a mall for a short period of time. It is designed to attract customers with trendy and limited-edition products, creating a sense of urgency and excitement. Pop-up stores often feature innovative and interactive displays, special promotions, and collaborations with designers or brands. They can help retailers test new markets, increase brand visibility, and generate buzz in the fashion industry.