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Quick answer：The Duanwu Festival, also known as Dragon Boat Festival, is a traditional Chinese festival celebrated on the fifth day of the fifth lunar month. Zongzi, a sticky rice dumpling, is a central food during this festival. The packaging design for Zongzi reflects cultural elements and is often colorful and decorative, featuring motifs related to the Dragon Boat Festival. It can range from simple and traditional to elaborate and modern, with considerations for branding and marketing.
