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Design of Dragon Boat Festival Zongzi Packaging

Quick answer:

The Dragon Boat Festival, also known as the Duanwu Festival, is a traditional Chinese holiday that celebrates the memory of Qu Yuan, a famous poet from the Warring States period. Zongzi, or sticky rice dumplings, are a central food associated with the festival. Packaging design for zongzi is an important aspect that combines cultural significance, aesthetic appeal, and practicality. It often features elements like dragon motifs, lotus leaves, and traditional colors. Designers need to consider factors such as sustainability, branding, and consumer preferences to create effective and appealing packaging.

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