Design of Cultural and Artistic Merchandise Shopfront

Quick answer：

The term '文玩门头设计' refers to the design of the storefront for shops specializing in cultural and artistic merchandise, such as antiques, calligraphy, and paintings. This design focuses on creating an inviting and culturally rich atmosphere to attract customers interested in traditional Chinese arts and crafts. Key elements include traditional architectural features, artistic decorations, and signage that reflect the nature of the products sold.