Design color matching for promotional flyers

Quick answer：

Color matching in promotional flyer design is crucial for conveying the intended message and attracting attention. It involves selecting a color scheme that aligns with the brand's identity and the message of the flyer. Key principles include harmony, contrast, and repetition. Harmonious colors create a cohesive look, contrast draws attention to important information, and repetition reinforces the message. Consider the psychological effects of different colors, such as red for urgency, blue for trust, and green for health. Additionally, the color wheel and color theory can help in creating effective color combinations.