Cookie blank packaging design

Quick answer：

The design of cookie packaging that leaves a blank space, often referred to as 'negative space,' can serve various purposes. It can draw attention, create a minimalist aesthetic, or provide a platform for additional branding elements. This approach is part of the broader field of graphic design, which focuses on the creation of visual concepts using typography, space, images, and color. In packaging design, the goal is often to enhance product appeal, ensure functionality, and convey brand identity.