Color taboos in packaging design

Quick answer：

Color taboos in packaging design refer to the use of colors that may negatively impact the perception of the product or its brand. Common taboos include using black for products that are perceived as fragile, as it can evoke a sense of seriousness and formality. Red is often avoided for products that are meant to be calming, as it can stimulate excitement. Yellow is sometimes avoided due to its association with caution and cautionary messages. It's important for designers to consider cultural differences as well, as certain colors may have different connotations in different regions.