In color theory, 'cool tones' and 'warm tones' refer to groups of colors that evoke different feelings and temperatures. Cool tones typically include colors like blue, green, and purple, which are associated with calmness and coolness. Warm tones include colors like red, orange, and yellow, which are often associated with warmth and energy. These color schemes are used in design, art, and fashion to create specific moods and atmospheres.