Color matching in product photo editing

Quick answer：

Color matching in product photo editing refers to the process of selecting and adjusting colors in product images to enhance their visual appeal and ensure accurate representation. This includes color correction, where the original image's colors are adjusted to match the true color of the product, and color grading, which involves applying a specific color scheme to evoke a particular mood or style. Techniques used may include color balance, saturation adjustment, and the use of color profiles.