Color in poster design

Quick answer：

Color plays a crucial role in poster design as it can evoke emotions, convey messages, and attract viewers. Different colors have varying psychological effects, and their use can influence the overall mood and message of a poster. For instance, warm colors like red and orange can evoke excitement or urgency, while cool colors like blue and green may convey calmness or tranquility. Designers must consider the color scheme, contrast, and harmony to create an effective visual communication tool.