Color in graphic design

Quick answer：

Color plays a crucial role in graphic design as it can evoke emotions, convey messages, and enhance the overall aesthetic appeal of a design. In graphic design, understanding color theory, color harmony, and color psychology is essential. Color theory involves the study of how colors interact and work together, while color harmony refers to the pleasing combinations of colors. Color psychology explores the effects of colors on human behavior and emotions. Designers use various color palettes, such as monochromatic, complementary, and analogous, to create visually compelling and effective designs.