Color Matching in Commercial Design

Quick answer：

Color matching in commercial design is a crucial aspect that can significantly impact consumer perception and the overall aesthetic appeal of products and spaces. It involves the careful selection of colors that not only complement each other but also align with the brand identity and the target audience. Key principles include color harmony, contrast, and the use of color psychology to evoke certain emotions or convey specific messages. Understanding the context in which the design will be used, such as the product category, the intended market, and the environment, is essential for effective color selection.