Color Matching for Graphic Designers

Quick answer：

Color matching in graphic design refers to the process of selecting and combining colors to create visually appealing designs. It involves understanding color theory, color harmony, and the psychological impact of colors. Graphic designers use color to convey emotions, enhance readability, and create a cohesive visual theme. Techniques like complementary colors, analogous colors, and triadic colors are often employed to achieve a balanced and attractive color scheme.