Coca-Cola Bottle Packaging Design

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The Coca-Cola bottle packaging design, often referred to as the 'Contour Bottle,' was introduced in 1915. It is an iconic design known for its distinctive shape and red color. The design was created by the bottle's inventor, Theoderick D. Mattson, who was inspired by the human form. The bottle's timeless design has contributed to Coca-Cola's brand recognition worldwide.