Brand Design - Best Color Combinations

Quick answer：

In brand design, color combinations play a crucial role in conveying the brand's identity and emotions. The best color combinations often align with the brand's values and target audience. Techniques like color psychology and contrast are used to create memorable and appealing visuals. For example, Coca-Cola uses red and white for its vibrant and inviting brand image, while Apple's sleek design is highlighted by its iconic black and white color scheme. Designers consider factors like color harmony, contrast, and cultural connotations when creating color palettes.