The design of a bottle and packaging for Goji berries focuses on both functionality and aesthetic appeal. It should ensure the berries are protected during transportation and storage, while also being visually appealing to consumers. Key aspects include selecting an appropriate material, ensuring the bottle is leak-proof, and employing packaging techniques that maintain the berries' freshness. Additionally, the design might incorporate elements that reflect the health benefits of Goji berries, such as using natural colors or incorporating imagery of the fruit.