Amazon website color scheme

Quick answer：

The color scheme of Amazon's website is designed to be user-friendly and engaging. It primarily uses shades of blue and white to convey a sense of trust and simplicity. The blue is used for links and buttons, while white is the primary background color. Amazon also employs a variety of shades of gray to provide visual contrast and hierarchy. The color scheme aims to create a cohesive and easy-to-navigate interface.