About the language used in the packaging design of zongzi

Quick answer：

Zongzi packaging design language often focuses on traditional elements, such as using poetic and culturally rich descriptions to evoke the essence of the festival. Common phrases include 'Taste of Spring Festival', 'Nest of Rice and Bean', and 'Heirloom of Chinese Culture'. These expressions aim to highlight the significance of zongzi in Chinese heritage and the festival of Dragon Boat.