Quick answer:

The '2023 color' refers to the color that has been selected or popularized for that year. In various contexts, such as fashion, design, or marketing, a particular color might be highlighted as the 'color of the year' to represent trends and preferences. For example, the color of the year for 2023 as chosen by the Color Marketing Group is 'Viva Magenta', a shade of pink. This selection reflects the group's interpretation of the colors that will be popular and influential in the upcoming year.

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