In 2020, the main color schemes for products often reflected a trend towards earthy tones, muted pastels, and vibrant neons. Brands and designers leaned towards these colors to evoke a sense of nature, sustainability, and innovation. Earthy tones like olive green, terracotta, and sand beige were popular, as were soft hues like blush pink and lavender. Additionally, there was a rise in using bold, neon shades for a striking visual impact.