2020 pop-up shop

Quick answer：

A pop-up shop, also known as a pop-up store, is a temporary retail outlet that opens for a short period of time, often in high-traffic areas. The concept gained popularity in 2020, especially during the COVID-19 pandemic, as a way for businesses to engage with customers while maintaining social distancing measures. Pop-up shops can serve various purposes, including introducing new products, promoting sales, or testing market demand for a new location.