<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/8712341/Awfully-Nice-Guilt-Free-Ice-Cream"><span style="font-size: 12px;color:black;">“Photo of Choclate Açai Bery Flavour and Manuka Honey Ginger Flavour BRIEFDevelop a brand, identity and packaging design that will get people to believe in an indulgent product as truly healthy AND with taste credentials to match any premium ice cream.  We must powerfully disrupt the category creating a shift in audience perception and loyalties to existing brands.  CONCEPTThe concept behind this project was to look at the duality that is found within the product, such as the flavours being a mix of a traditional western favourite with an eastern exotic twist, as well as the product being a delicious treat and healthy choice. The design needs to visual stand out on the shelves.    SOLUTIONMy solution was “Awfully Nice” whose name originated from a British oxymoron which describes the duality of this product well and in a positive way.  The packaging is a mix of culture having the form have a resemblance to traditional homemade British jam jars with the pattern addi......”</span> </a>由 <a href="https://www.behance.net/CalumMiddleton"><span style="font-size: 12px;color:black;">Calum Middleton</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>