source: behance.net
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MONUMENT is a secular funeral parlour that se...

ByWarren Tey

LicenseAttribution-NonCommercial 4.0 International

<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/27937295/Monument-Visual-Identity"><span style="font-size: 12px;color:black;">“MONUMENT is a secular funeral parlour that seeks to inspire others their stories and being a beacon of light for the living. It is called Monument because it suggests that behind every person lies a monumental story to be told. Monument believes that not a single death is in vain, and that every life has a celebrated story to be shared. The logo plays with the hierarchy of type elements to create a visual double entendre so that viewers can read it as either ‘monument’ or ‘moment’. The color palette is carefully selected to convey a secular approach to ensure no disrespect is given to any culture or religion and tactile materials were adopted in consideration of a multi-sensory approach.  –”</span> </a>由 <a href="https://www.behance.net/warrentey"><span style="font-size: 12px;color:black;">Warren Tey</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>
<p style="font-size: 12px;color:#aaa;">版权引用:<a href="https://www.behance.net/gallery/27937295/Monument-Visual-Identity"><span style="font-size: 12px;color:black;">“MONUMENT is a secular funeral parlour that seeks to inspire others their stories and being a beacon of light for the living. It is called Monument because it suggests that behind every person lies a monumental story to be told. Monument believes that not a single death is in vain, and that every life has a celebrated story to be shared. The logo plays with the hierarchy of type elements to create a visual double entendre so that viewers can read it as either ‘monument’ or ‘moment’. The color palette is carefully selected to convey a secular approach to ensure no disrespect is given to any culture or religion and tactile materials were adopted in consideration of a multi-sensory approach.  –”</span> </a>由 <a href="https://www.behance.net/warrentey"><span style="font-size: 12px;color:black;">Warren Tey</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nc/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NonCommercial 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>