<p style="font-size: 12px;color:#aaa;">版权引用：<a href="https://www.behance.net/gallery/3171192/Scratch-and-Lose"><span style="font-size: 12px;color:black;">“Shortlist Cannes · Best use of print · 2011Winner · Premios Nova, Silver Bronze · 2011An Ad Where You Scratch and LoseThe Challenge:The new Harley-Davidson® Anti-Scratch Helmets, have a big problem. people don´t have a clear understanding of the product’s benefit until the see the helmet in the stLos nuevos Cascos Anti-Raspones Harley-Davidson® tienen un gran problema. Desafortunadamente la gente no entiende el beneficio del producto, hasta que ve el casco físico en la Boutique.The Idea:To make evident the main attribute of our product we decided to use the most popular scratch of the print world. THE SCRATCH AND WIN. With an appealing headline, we invite the reader to scratch off the areas that conceal two different stories. With every scratch, the stories move farther away from what the headline hinted them to be about and quickly spin into a series of unfortunate events. The way the stories develop make evident that with every scratch you can spoil a good story. This......”</span> </a>由 <a href=""><span style="font-size: 12px;color:black;">Julian Franky Tobon,Rodrigo Tarquino</span></a> 授权许可 <span><a href="https://creativecommons.org/licenses/by-nd/4.0/deed.zh" target="_blank" style="font-size: 12px;color:black;">Attribution-NoDerivs 4.0 International<img src="" style="display: inline-block;height: 16px;width: auto;"></a></span></p>